Saturday 20 March 2010

Concept Statement

Physiologist to Schizophrenic:

AW 2011 represents a carefree indulgent woman with a lust for comfort. Muted dusky pink, cream and peach tonals in chiffons, jersey, aran knit and vintage fur are contrasted with deep olive militant green jersey, royal blue silk merino and duchesse satin.

A combination of warm and cold grays in silk jersey fully express this comfortable indulgence. Floor length dainty dresses and skirts with silk jersey jumpsuits elude a playful seduction.

An equestrian blazer and velvet cape boast the Geddes-West family crest, expressing heritage and pride, whilst the fur cape proudly displays a collection of military medals.

Deeply inspired by Lolita’s portrayal of youthful lust and seduction in a light comical manner. The undercurrent of the collection expresses the physiological impact clothing has over its wearer. A fusion of diversity. Military wear, country pursuits and flirtatious dresses, creates a fashion schizophrenic- longing to be everything in one.

Who is it for?

Not appealing to an age group but more of an ideal; for any woman who wants to be indulgent whilst feeling comfortable, confident, carefree and flirtatious.

Who or Which Company would you like to work for after Graduating?

I would be ecstatic with any job in the industry from: Journalism and styling for Vogue, Elle, Harpers, V, Another Magazine, ID, In Style, Marie-Clarie or Grazia. Assistant designer for Whistles, Rag and Bone, Boy by Band of Outsiders, Toast, Stella McCartney, Birger and Mikkelesen, Nicole Farhi and Charles Anastase. Or PR for LFW or On/ Off

(even though this image doesn't reflect inspiration for this collection its portrayal on the emotional impact that clothing can have and its elaborate styling expresses the concept for my collection- image taken from Vogue 2009, Nick Knight)

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